Creating and Managing Blogs in Odoo 17
Enabling the Blog Module
To start publishing articles:
Apps → Install "Website Blog"
This adds blogging features to your existing website with category filtering, tagging, and SEO-ready content tools.
Creating a Blog and Categories
You can create multiple blogs for different purposes:
- 📰 Company News
- 📘 Tutorials and How-Tos
- 📣 Product Announcements
Each blog can have its own layout, cover image, and category system to keep content organized and easy to browse.
Writing and Formatting Blog Posts
To create a new article:
Website → Blog → New Post
Use the editor to:
- ✍️ Add rich text, headers, quotes, and lists
- 📷 Upload images, videos, and media files
- 📅 Schedule future publishing dates
Drafts can be saved and reviewed before going live. You can also duplicate posts to speed up recurring formats.
Optimizing for SEO and Discoverability
Odoo includes built-in SEO helpers for every blog post:
- 🔍 Custom meta titles and descriptions
- 📑 Friendly URLs and slugs
- 🏷️ Tag management for internal search and filtering
You can preview how your post will appear on Google — and adjust it for better ranking.
Turning Readers into Leads
Convert your readers with embedded CTAs and forms:
- 📩 Newsletter signups
- 🧪 Lead capture forms with CRM integration
- 🔗 Buttons to products, services, or appointment booking
Odoo tracks form submissions and links them directly to your CRM pipeline.
Managing Comments and Engagement
You can enable or disable blog comments per post or blog:
- 💬 Moderate comments before publishing
- 🔐 Block spam or anonymous users
- 📬 Get notified when someone comments
This helps foster discussion while keeping your site clean and professional.
Conclusion
With Odoo 17, blogging becomes a powerful part of your growth strategy. From SEO to lead capture to simple content creation, everything is baked into your ERP and ready to publish — no plugins or third-party tools needed.
Want help building your content strategy or designing custom blog layouts? Let us help you bring your brand to life.
